You opened a gym to coach. Not to be the front desk.
We connect your booking, payments, waivers and email so leads get answered, forms get signed and cards get charged without you in the middle. Then we train your staff to keep it running.
Every coach plans a deload. We build one into your admin, and this one is permanent.
Built inside a sports performance gym in Boulder, where it cut new client onboarding time in half.
30 to 90 min
to onboard a new client, down from 2 to 3 hours
14
touchpoints now run on their own
About $4,000
in agency costs saved in year one
Built for owners who still coach
This is for you if
You own an independent sports performance gym.
You're still on the floor coaching most days.
You train athletes, and their parents are the ones paying, signing and asking questions.
You have a small team, or you're about to hire one.
This isn't for you if
You run a franchise or big box gym with a full-time front desk and corporate systems.
You want someone to run your admin forever. We build it and train your team, so you own it.
You can't make 2 meetings to get started. That's all we need from you.
Sound like you? Here's what's probably going on.
Sound familiar?
A parent fills out your form at 4pm. You're coaching until 8. By the time you call back, they've signed up somewhere else.
Someone booked a consult, didn't show, and is still sitting on a follow-up list nobody got to.
You're still chasing a waiver for an athlete who has already trained twice.
Clients have one login to pay and another to book, and they text you when they forget which is which.
Every new season brings the same scramble: new schedules, new sign-ups, the same parent questions.
An athlete stopped showing up a month ago. You found out when they cancelled.
A card declined weeks ago and nobody noticed.
Your website still shows last season's schedule, and changing it means emailing someone and waiting.
Your coaches are great, but every admin question still ends with "ask the owner."
You can't take a real day off, because the minute you step away, something slips. None of this is hard. It all just runs through you.
You don't have a time problem. You are the system.
Most gym owners blame it on not enough hours, not enough staff, or the wrong software. It's usually none of those.
You already have the tools: booking, payments, waivers, email. They just don't talk to each other. So you became the thing that connects them. Every lead, waiver, reminder, receipt and parent email passes through your head and your phone.
That's why hiring doesn't fix it, because new staff still have to ask you. It's why new software doesn't fix it, because it's one more thing to connect. And it's why you can't take a day off without something slipping.
The numbers back it up
More than half
of US fitness inquiries get no reply, according to industry research.
85% vs 71%
of trials convert when software follows up automatically, versus when the owner chases each lead by hand.
That 14 point gap isn't about effort. It's about having a system.
What it's costing you
At a sports performance gym in Boulder, every new client took 2 to 3 hours of admin before their first session: calls, texts, waiver reminders, account setup and receipts. Run your own numbers.
I'm rebuilding onboarding for 3 gyms for free, in exchange for honest feedback and real numbers. It's normally a $1,500 to $2,000 project.
What you get
A 60 minute call to map how a lead becomes a client at your gym today
Your onboarding rebuilt with the tools you already have: instant replies, one onboarding link, waivers signed before booking, and automatic reminders and receipts
Staff training: a written checklist, I show them, then they do it in front of me
A 30 day check-in to fix anything that isn't working
What I ask for
Your before and after numbers
A short testimonial, and permission to share your results
If you're happy, introductions to 2 other gym owners
Your part to go live2 meetings
Live inAbout 3 weeks
Spots open3 of 3
My promise:if I don't think I can save you real time after the mapping call, I'll tell you and we stop.
Free means no fee from me. If your setup needs a paid add-on, it's in your name, and you'll know before anything is bought.
Why I built this
I've coached and run operations at a sports performance gym in Boulder for 5 years.
For most of that time, our admin ran through people instead of systems. New clients took 2 to 3 hours each before their first session. Waivers got chased by hand. Clients had two logins, and every website change meant waiting on an agency.
So I rebuilt it. I moved about 100 clients to a new booking system in one week. I turned onboarding into one link with 14 automatic touchpoints, and I brought the website in-house, saving about $4,000 in agency costs in the first year.
Now I build the same systems for other gyms.
Ryan Carter, FounderNSCA-CSCS · B.S. Exercise Science · M.S. Strength and Human Performance (in progress)
Take the load off
15 minutes. Tell me what eats most of your week, and I'll tell you honestly whether I can fix it.
